Regius School - Digital Presence & Enrolment Strategy

marketing & Activation project

education sector

Disclosure - Project Developed as part of the role at Matrixx Solutions

Insight

Project Context

Regius is a values-led independent school based in Edinburgh. While the institution is known for its rich educational philosophy and close-knit community, its digital presence didn’t reflect that.

brand challenge

The old website was outdated, unstructured, and lacked intuitive pathways for parents to explore or take action. Without enrolment forms, tracking tools, or clear next steps, a key digital touchpoint became a dead end - limiting engagement, insight, and opportunity.

my role

My role was to replace an outdated brochure site with a dynamic digital platform that could drive enrolment, simplify admin workflows, and bring the brand to life through content, clarity, and design.

impact

This foundational work became the launchpad for all subsequent communications and business development efforts. The result wasn’t just a new website, but a tool for conversion, connection, and community-building.

Strategic Lens

Discovery

The project was approached with a clear belief "A website is a brand touchpoint, a storytelling platform, and an operational engine". This wasn’t just about a better website - it was about creating a digital front door to the school.

Every decision was approached from the belief that a school site should inform, inspire, and invite action.

Messaging clarity met UX logic, brand values met operational needs - all grounded in real parent behaviours and admin realities. Each page became both a narrative space and a functional step in the enrolment journey.

Objectives

What Success Needed to Look Like

Reflect the School’s Vision & Values

Build a site that communicates the warmth, integrity, and academic strength of Regius - giving prospective families a true sense of the school.

Reduce Administrative Load

Replace inefficient enquiry processes with automated forms and clear information pathways - saving staff time and improving data collection.

Drive Enrolment Opportunities

Create a high-performing site that turns curiosity into connection - increasing enquiries, engagement, and visibility among aligned families.

Approach

Structure, Substance, and Story

step 1

Brand & Messaging Discovery

Led interviews with school board members and teaching staff to clarify the school’s value proposition, ToV, and messaging priorities.

step 2

UX & Content Architecture

Restructured the site map to match real parent needs and behaviour - including enrolment journeys, FAQs, and storytelling pages.

step 3

Visual & Verbal Refresh

Developed a clear brand narrative supported by updated visuals and new photography, capturing the school’s personality and depth.

step 4

Conversion Design & Content

Crafted call-to-actions, enquiry forms, and parent-friendly content - all tailored to reduce friction and improve next-step clarity.

step 5

SEO, Tracking & Handover

Set up keyword basics, added event tracking, and built internal processes so the school could manage updates independently post-launch.

Impact

Results That Made the Difference

140% increase in new enrolments

The redesigned site created a smooth digital journey - helping turn interest into action and improving lead quality. 44 enquiries in the first months - compared to near-zero from the old site.

Dontations raised through digital campaigns

The updated brand clarity and storytelling supported effective fundraising efforts from parents and external donors.

92% boost in online engagement

Longer visits, more clicks, and a higher enquiry rate proved that the new digital experience resonated with the audience.

testimonials

Adrianna exceeded our expectations in redesigning our school’s website. The new platform not only looks fantastic but has also significantly improved our online presence. We've seen a noticeable increase in website traffic and admissions enquiries, and have received very positive feedback from parents and teaching staff. They worked collaboratively with our team to ensure the new website accurately reflected Regius School’s mission and values. Their communication was always timely and extremely helpful. They took our ideas to the next level. I’d definitely recommend using Matrixx Solutions to help you elevate your brand presence and launch a new website.

Majory

Regius School Board Member

testimonials

The new website that Adrianna has designed and structured is much easier for our team to handle enquiries and provide information to families. The contact forms are simple to use, and the site is easy to navigate. This has allowed us to efficiently manage a higher volume of enquiries and provide timely and accurate information to prospective families.

Lisa

Regius School Administration Lead

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